Before he was a rapper and entrepreneur, New Jersey native Rado Rackz was a hustler, a go-getter. No challenge was ever too big or too small, if it needed to get done Rado would find a way. This driven attitude has helped Rado pave his way through all things music and branding, which he began focusing on in 2015.
Initially lacking resources and the experience to get behind the mic himself, Rado started out as a songwriter for some of his closest friends . After some time, however, he was ready to be the voice and face behind his own story and started writing for himself . He felt that no one could convey his experiences and deliver the weight of his lyrics better than he could. So, without any regrets, he put his all into promoting his solo music career and building his network.
His foundation and recognition are largely attributed to backpacking mixtapes and DVDs which eventually earned him a large wave of traffic across his social media. After being able to get his name out there, Rado was able to secure show performances and has shared stages alongside PnB Rock and Fetty Wap. In addition, he’s earned support from several tristate radio DJs, including DJ Drewski and HipHop Mike . His debut album, JoogStarz, which dropped in 2016 sees production from Young Chop , Nick E Beats and Yung Lan. He’s now set the stage for his sophomore album Loyalty Is Key, which is set to Summer 2020 and will focus more heavily on the lyrics while the melodies take a backseat this time around.
While music has always been Rado’s focus, he knew it was meant to only be one part of the empire he’s trying to build. So, in 2018 he launched JoogStarz the brand, a production company that aims to be a platform to unite creatives worldwide. JoogStarz has already seen great success, providing opportunities to young producers, videographers, designers. It’s even released a streetwear collection. He attributes his early inspiration to expand beyond music and reach larger audiences to rapper Young Jeezy.
“He’s a rapper from ATL, but when he first dropped you would see people all over Jersey wearing his snowman shirt. I thought it was dope that he was able to reach so many people through merch especially before social media.”
He’s taken his time to learn the game, build the network and define his talents. Now, Rado is ready to put his foot on the gas and take his music and brand to the next levels. With a project and several collaborations set to drop in 2020, Rado’s limit is beyond what we can see.
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