DIAMOND IN THE ROUGH: Tone Youth – “ASICS”

In this new entry in our ‘Diamonds In The Rough’ category, we want to introduce you to upcoming collective Tone Youth and their brand new single titled “ASICS”.

Hot on the heels of their attention-grabbing collaboration with well-known Chicago-based MC Mick Jenkins (“Morse Code”), Tone Youth returns with a blazing hot song simply titled “ASICS.” But the song is anything but simple, layered with meaning about evolving your own way and taking time to process and learn along the journey (true to ASICS sneakers Latin acronym “anima sana in corpore sano” which means “a sound mind in a sound body). The message is delivered with striking clarity, thanks to T$oko kicking things off with a flow that would make any seasoned vet jealous, bolstered by his catchy trademark dancehall style delivered throughout the choruses. Robb James and Jimmy Drones both add serious firepower, with flows that echo the greats of the 90’s while still adding enough modern flair to sound incredibly fresh. The drum heavy, horn-laden track by Heaprize recalls the rugged, dusty vibe of classic RZA productions and keeps your head bobbing at a pace that might require a neck brace when listening.

Listen and watch below:

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